Post by account_disabled on Jan 9, 2024 1:50:05 GMT -5
Anonexistent email addresses There are two types of nonexistent email addresses Email addresses incorrectly entered by the wouldbe subscriber Inactive email addresses no longer in use To avoid misspelled addresses set up a double optin process. Before being added to the list the subscriber will be sent an email with a link to confirm the email address. Double optin is highly recommended and also protects you from spam traps more on that in just a bit. Inactive email addresses will produce a hard bounce. Hard bounces damage email deliverability by increasing your bounce rate. These need to go. Brevo makes the job easy.
It automatically blacklists any addresses that Country Email List unsubscribe or produce a hard bounce to help you maintain your list hygiene. This means they wont be able to receive any more emails from you. You can see all of your hard bounces by filtering them in the contacts page of your account. email marketing platform by Brevo showing how to segment contacts for hard bounces. Another good reason to remove inactive emails is the threat of spam traps. Whats a spam trap A spam trap is an email address used by email providers to identify spammers using old abandoned email addresses.
How it works The email provider knows the address is out of use. So when an email comes through its obvious the address was obtained unlawfully either scraped or purchased. The sender is then marked as spam for all recipients on that platform. Remove unengaged subscribers Got subscribers who havent opened emails in six months Or even a year Inactive subscribers hurt deliverability. They lower your campaign engagement rates which hurts your sender reputation in the eyes of email providers. There are a number of reasons for low engagement Your emails dont reach their inbox theyre filtered into spam The person is no longer interested in your business lost in the mix Before deleting them consider sending a reactivation email to these.
It automatically blacklists any addresses that Country Email List unsubscribe or produce a hard bounce to help you maintain your list hygiene. This means they wont be able to receive any more emails from you. You can see all of your hard bounces by filtering them in the contacts page of your account. email marketing platform by Brevo showing how to segment contacts for hard bounces. Another good reason to remove inactive emails is the threat of spam traps. Whats a spam trap A spam trap is an email address used by email providers to identify spammers using old abandoned email addresses.
How it works The email provider knows the address is out of use. So when an email comes through its obvious the address was obtained unlawfully either scraped or purchased. The sender is then marked as spam for all recipients on that platform. Remove unengaged subscribers Got subscribers who havent opened emails in six months Or even a year Inactive subscribers hurt deliverability. They lower your campaign engagement rates which hurts your sender reputation in the eyes of email providers. There are a number of reasons for low engagement Your emails dont reach their inbox theyre filtered into spam The person is no longer interested in your business lost in the mix Before deleting them consider sending a reactivation email to these.